When hiring an SEO Specialist, it is important to ask the right questions. It is also important to know what you are getting into when hiring someone because they might not be providing you with the quality service that you were expecting. This is especially true when you are hiring someone to do a job that they are not entirely familiar with. You will frequently come across individuals that excel in the subject of SEO but have a sporadic understanding of the sector as a whole. You can select candidates for the position who are unqualified by knowing what questions to ask. An essential component of the recruiting process is knowing what questions to ask. It is generally a good indication that a candidate is unqualified for the position if they are not answering your queries satisfactorily.
Top 10 Questions To Ask When Hiring An SEO Specialist
Q.1: Can You Give Instances of Case Studies or Former Clients You Have Helped With SEO?
This is generally a good question to ask because it demonstrates their proficiency in SEO which is exactly what you are looking for. It also shows that they have not just gathered information from the Internet and assumed that it is the be all and end all of SEO. You can also discover how effective their work has been by asking them to cite specific instances where they have assisted clients with SEO. This will also give you an idea of whether they are capable of providing you with the type of results that you require. These instances can be incorporated into your decision making process when deciding whether or not to hire them for your position.
Q.2: What Method Do You Often Use to Boost SEO and Rankings?
Search Engine Optimization is a very complex process and each individual business must be ranked for a specific range of keywords. A general method may not allow for the production of results. It is important to consider different methods that cater to the specific range of keywords that you are targeting. This will be an added advantage for the position that you are hiring for since you will be provided with a plan to implement.
Q.3: How Do You go About Performing Keyword Research?
Some individuals have a good understanding of SEO but are not quite clear on how to go about performing keyword research. It is important to know that there are various approaches that can be used when attempting to rank your website or blog for their desired keywords. Keyword research is a very important component of the SEO process. It is vital that the individual you hire is proficient at keyword research because it will make all the difference in your rankings. A failure to perform thorough keyword research will most likely result in you not being ranked for the keywords that are most relevant to your business.
Q.4: How Many Members of the SEO Team Will we be Interacting with Directly?
The number of individuals that you are engaging with directly in the SEO team can vary. This is because they may be able to perform certain tasks or may not have the expertise to perform certain tasks. It is important to have a clear understanding of who will be in direct contact with your company before you make a decision to hire them or look elsewhere for your services. You need to establish whether or not they are capable of handling direct client contact and which tasks they will be performing on your behalf. It is also important to know that they have the ability to immediately resolve any issues that you may be facing.
Q.5: How Much Experience Do You Have With SEO?
This is one of the necessary questions that should be asked when hiring SEO professionals. Their experience level in SEO will tell you whether or not they are capable of performing the task at hand. It will also allow you to identify if they are knowledgeable about their work and if they are able to respond to your queries satisfactorily with relevant information. This can also help you determine how effective their previous campaigns have been because their effectiveness can help you determine whether or not they are capable of producing the type of results you are looking for.
Q.6: How Often and in What Way do You Interact With Customers the Best?
This is an important question to ask because it allows you to gauge the level of their customer service skills. It also tells you whether or not they are in direct contact with the clientele on a daily basis and whether or not they are capable of resolving any issues that you may be facing. If a candidate for the position you are interviewing for is unable to satisfactorily communicate with a client, it is possible that they cannot solve problems related to SEO. It also gives you an idea if they have been trained in customer service skills as it will become clear if they have been trained properly or not.
Q.7: What Methods Do You Use to Create a Link Profile for Our Site?
This is an important question to be able to determine if you are hiring someone who is highly experienced or someone who has gathered information over the Internet and implemented it into their work. You need to be able to identify if they have done their homework and know what they are talking about or if they have just spent time reading various articles online which can potentially lead them down the wrong path. You must make sure that they have the necessary skills to create a link profile for your website by asking them this question.
Q.8: What Time Frame Do You have for Success?
This is a really important question to ask as it will give you an idea of when your website will be ranked for the keywords that are most relevant to your business. This allows you to set achievable deadlines for them and helps you to determine if they are capable of producing results within the designated time frame. Generally, SEO takes time and cannot produce immediate results which means that some people will probably be deterred by this question. However, it is important that you consider the time frame for success because failing to rank in search engines would result in little traffic to your website which translates into a loss of revenue.
Q.9: What Would be My Expected ROI on This Search Engine Optimization Campaign?
You need to ask this question because an SEO company that can produce an immediate ROI is probably not providing the type of service that is required. It will most likely indicate that they do not know what they are doing and can potentially lead you in the wrong direction. You must determine whether or not they are capable of producing sustainable results because it is important to ensure long term business growth. It is also important to consider how much time you are willing to wait for results before giving up on them. There may be cases where it will take several months for your website to be indexed and ranked for the keywords that are most relevant to your business.
Q.10: How Will You Measure My Success?
This is another important question that should be asked because it gives you an indication of their expertise. They are able to answer this question and are able to clearly define the results that you will receive as a result of SEO. They must be able to justify what their measurement process is going to be which allows you to gauge how confident they are about their abilities. If they cannot provide a clear definition, it means that they may not be as experienced as they claim or that they might not have fully researched the topic before making it part of their marketing scheme.
Conclusion:
The above questions for SEO companies should be asked to determine if they are the right fit for your business and if they are able to provide the level of services that you are expecting. You must ensure that these questions are answered fully and accurately before making a decision on who you will hire. Many companies try to make the process of hiring SEO easy but you also need to consider their skills. There have been many times when I have hired SEO services and they have been unable to deliver results or have produced mediocre results. Hiring a company that is not able to fulfil its promises is most likely going to lead only to bitterness because it can cause a loss of customers and revenue.