Instagram is one of the fastest-growing social media sites, and there’s no doubt that more and more brands are interested in marketing their products and services on this platform in particular. If you’re trying to figure out how to market your business on Instagram effectively, these 10 essential Instagram marketing tips will help you get started off on the right foot! Keep reading to find out what they are!
1) Have an Original Profile Design
Creating a custom profile design is a great way to stand out on social media and get people excited about your brand. First, you’ll need to decide what your brand’s logo will be. This can be as simple or intricate as you want it to be—the more time you put into it the better but don’t overthink it! From there, try using an online photo editing tool like Adobe Spark or Canva to create an original background for your account. You may also want to include photos of your products, if applicable, in order to show followers how they work in real life.
2) Engage in Conversations
Engage in conversations with your visitors. As a business, you should not be afraid to interact with your followers. This can be done by liking and commenting on posts that relate to your brand. In doing so, you will help create a sense of community that will lead people to stick around in the long run. Additionally, this type of engagement makes it more likely for people to share your content. Be sure to monitor these engagements because they may provide important feedback or insights into what is going well or what needs improvement.
3) Be Consistent
Be consistent with your posting schedule. If you don’t post on a regular basis, then followers will get bored and may stop following you. Consistency also helps people stay up-to-date with your brand and not miss any of your posts. Followers will be more likely to interact with your posts if they know they won’t be missing them. Posting at the same time every day is a good idea, or at least 3-4 times per week. Keep in mind that while it might seem like people are glued to their phones 24/7, studies show that we actually spend most of our time away from our phones – so try to focus on quality over quantity.
4) Post at Peak Times
The best way to use Instagram for marketing is by scheduling posts, keeping up with the latest trends, and using hashtags. Post at peak times of the day when your followers are most active and you’ll get more engagement. Popular times include 6 pm-9 pm on weekdays and 7 am-11 am on weekends. You can also use tools to schedule posts in advance. It’s important not to post too often or too few because either will affect how many people see your content. A good rule of thumb is to post 3-5 times per week with no more than three scheduled posts per day.
5) Repost Other Accounts
Reposting from other accounts is a great way to help your brand grow. Use this strategy when you want more followers and likes on your account! Share other people’s content so that they will share yours in return. But don’t overdo it, because if you repost the same posts for a long period of time, people will get tired of seeing them and stop following you. Mix up the frequency of your posts by posting at least five different ones per week. Some days post one or two, some days three or four, and others five or six. If you want people to see what you’re posting all the time, use a scheduling app like Hootsuite.
6) Add Hashtags
Hashtags are an excellent way to add some context and help people find your content. Plus, hashtags will help you grow by being found by more people who might be interested in what you’re sharing. Use a variety of different hashtags, but make sure they all fit with the theme or niche that you’re targeting. The best hashtag is one that’s popular within your niche, yet not so popular that it’s flooded with other posts that aren’t relevant to yours. To figure out what works for you, search for your favorite topics on Instagram and see which hashtags get the most use. Remember: Don’t use more than the required tags per post.
7) Include Your Brand Hashtag in Every Post
One of the best ways to grow your brand on Instagram is by including your brand hashtag in every post. You should also use hashtags that are relevant or have a higher engagement rate than yours. Make sure you always include your name as well so people know who you are and what you do! If you want to engage with other users, ask them questions, comment on their posts, and like their photos. It’s important to keep posting content regularly, but don’t post too often or it will get annoying for your followers.
8) Experiment with Different Content Types
Since your target audience will be using Instagram, it’s important that you experiment with different types of content and not just post the same thing over and over. Not only does this make your feed more interesting for followers, but it also gives you a better sense of what is working for your business. If a post doesn’t perform as well as you’d hoped, then it’s easy to tweak something in order to get better results. For example, if you are posting video content and don’t see a high number of views or likes on your posts, try editing them differently. There are plenty of apps that can help you create professional-looking videos on the fly.
9) Target Influencers Directly for more Reach
Target influencers directly for more reach. It’s important to have a well-thought-out marketing strategy in place, but it’s equally important to know who your target audience is. Influencers can be great sources of information when it comes to identifying the best marketing strategy for your brand. The influencers you reach out to should share similar interests and demographics as your business, and they should also be engaged with their followers on social media. These are the people that you want to reach out to before anyone else. Additionally, influencer posts perform better than ads, which means they’ll give you more value for your money and time spent working with them.
10) Make Use of Insta Stories
One of the most effective ways to engage with your followers is by using Insta Stories. This feature lets you post photos or videos that last for only 24 hours and disappear after that time. This makes them a great tool for driving attention, increasing engagement, and providing a behind-the-scenes look at your business. Try experimenting with how many posts you should make in one day, how often you should use the stories feature, what type of content works best (photos? video?), etc.
Conclusion
In the end, it’s not just about getting likes and comments. It’s about sharing your brand’s story, building a following, and getting people excited about what you’re doing. Keep these tips in mind when you are on the social media platform and you’ll be well on your way to success!